Platinum Is Back: A Surprising Surge in Demand from the Jewelry Industry

Hi friends,

I’ve just returned from a visit to my colleagues at 8853 S.p.A. near Milan, Italy — a well-established and respected company, also known in the trade as Banco Villa. During our meeting, one particular topic caught my attention: a sharp rise in demand for platinum sheets, wires, and tubes, typically in the 950 alloy, used by the jewelry industry.

For years, platinum has been seen as more prestigious than gold. Not only because of its rarity and higher density, but also symbolically — think of “platinum credit cards” outranking gold ones. Historically, this prestige came at a price: platinum was more expensive than gold, and its heavier weight made it more costly to manufacture high-end jewelry and watches.

But the tables have turned.

Today, gold is trading at over $100 per gram, while platinum hovers around $30 per gram. This dramatic shift in relative pricing has opened new doors for platinum as a luxury material that is more affordable than ever — without compromising exclusivity or prestige.

I was genuinely surprised to hear from my Italian colleagues that they’ve seen a several-hundred-percent increase in demand for platinum semi-finished products over the past months. It seems the jewelry world is re-discovering platinum — not only as a status symbol but also as a smart choice from both design and economic perspectives.

Whether this trend will stabilize or accelerate is yet to be seen, but it certainly marks a fascinating chapter in the precious metals market.

More updates soon from the world of platinum, gold, and beyond!

Platinum Is Back – Update 27/09/2025

Only a few months ago we published “Platinum Is Back” — and today the market has validated that call. Platinum is trading at around $50 per gram, marking a sharp 66% increase in a very short time.

The surge highlights how quickly momentum can build in precious metals when supply pressures meet renewed demand. And it’s not just platinum — all prices are moving higher, signaling a broader rally across the market.

Stay tuned, because the precious metals story is far from over.

Best regards,
Ami Gur
Precious Metals Mechanics – by A.G. Metals