Hi everyone, something interesting seems to be happening with platinum in 2025! I’ve highlighted three key indicators that could shape the market—let’s dive in and see what they reveal.

1. The Platinum Market is Expected to Remain in Deficit Until 2025

The platinum market is currently experiencing a supply deficit, with demand continuing to rise. This shortage is primarily driven by the increasing use of platinum in the automotive industry, especially in catalytic converters, as well as its growing role in hydrogen fuel cell technologies. With supply failing to keep pace with demand, platinum prices could see significant long-term growth.

2. Platinum Price Surpasses Palladium Price

For the first time in years, platinum’s price has overtaken that of palladium, marking a significant shift in the precious metals market. Previously, palladium was the more expensive metal due to its widespread use in automotive manufacturing. However, recent trends have reversed this, as platinum is increasingly being used as a substitute for palladium in catalytic converters. Automakers are making the switch to platinum, leading to reduced palladium consumption and increasing platinum demand.

3. Costco Begins Selling Platinum Bullion to Private Customers

One of the most intriguing developments in the platinum market is the entry of American retail giant Costco into platinum sales. In October 2024, Costco began offering platinum bullion for investment, signaling a growing interest in this metal as an alternative investment asset. Costco, known for its bulk sales and membership-based business model, has never before ventured into platinum sales. This move could make platinum more accessible to private investors and contribute to increased demand.

What Do You Think?

These three indicators suggest that platinum is regaining prominence in both the investment and industrial sectors. Between the ongoing market deficit, its price surpassing palladium, and major retailers like Costco embracing platinum, there’s a lot to consider. Do you think these trends will continue? Is platinum set to become a key player in the precious metals market once again? Let me know your thoughts!