Experience & Education
B.A in Behavioral Sciences (Psychology) – Ben Gurion University – Israel
MBA – Business Management – Herriot-Watt University, Edinburgh Scotland
Digital Transformation Course – DigitalRosh & Israeli Technion
After working for several years at the “Agencies” company Smadar Ltd., which markets machinery for the food industry, she co-founded A.G. Metals Ltd. with her husband, Ami Gur. She is responsible for the company’s finances and logistics.
In 2002 she founded Bio-horizons Israel Ltd., a company that markets dental implant products and complementary dental products, which worked parallel to the line of dental metals products of A.G. Metals.
Several years after introducing the product line to the Israeli market, and after stabilizing the company, it was sold to a medical product marketing company.
Her diverse activity, both in the field of precious metals and in the field of dentistry, including dealing with the commercial, economic and marketing aspect for 30 years, as well as her international connections – are driving forces in the digital transformation processes of A.G. Metals.