Pt 34.783 Pd 31.832 Rh 147.893 Au 77.782 Ag 1.009

CAR CATALYST OF THE WEEK & TIP OF THE WEEK

This week we present the Mazda Auto cat. serial #
P535

Data

  • Car Private
  • Brand Mazda
  • Ref P535
 
Monolith A
Monolith B
Metal Price $/g – ($/tOz)
Type
Monolith A
Monolith B
Monolith C
Ceramic
 
 
Weight
Monolith A
Monolith B
Monolith C
0.584 kg (1.28 lb)
 
 
Palladium
Monolith A
Monolith B
Metal Price
948 PPM (0.948 g/kg)
 
$33.5
Platinum
Monolith A
Monolith B
Metal Price
70 PPM (0.07 g/kg)
 
$29
Rhodium
Monolith A
Monolith B
Metal Price
200 PPM (0.29 g/kg)
 
$135
$ Value of the Monolith.
Monolith A
Monolith B
Monolith C
$35.6
 
 
Total Value of the cat.
$35.6
 

Note: Please consider that the PGM (Pt, Pd, Rh) content might change from one catalytic to another (with the same serial #) due to its condition affected by mileage, weather conditions, etc. *Assay made with Niton XLT3GOLDD+

PRICE COMPARISON IN DIFFERENT APPS

App
AG Metals
Ecotrade
Bacmetall
Noble6
Konbatas
Cat King
Price
$35.6
$23.6
no data
no data
$13.85
no data
App
Price
AG Metals
$35.6
Ecotrade
$23.6
Bacmetall
no data
Noble6
no data
Konbatas
$13.85
Cat King
no data

TIP OF THE WEEK

“Selling the Hole, Not the Drill”

Marketing tip by Theodor Levitt:
In this “Tip of the Week” we suggest testing our marketing approach using legendary Harvard Marketing professor, Theodore Levitt’s statement:
“People don’t want to buy a quarter-inch drill; they want a quarter-inch hole”.
The point he’s trying to get across is that customers don’t purchase products for the sake of the product, they are “hiring” them for a job they need done. In the case of the drill, they’re “hiring” it to make a hole in their wall, not for the sake of owning a drill.
Applying this approach to the auto catalytic converter business, we may ask ourselves: what do our customers really want?
Is it only selling their goods for the best price?
The full answer probably includes a few other things, like:

• Building a long-term business relationship


• Being part of a group


• Feeling they are not only earning money but also helping the environment or something else


• Being appreciated for their work

Sometimes, it is good and helpful to check our marketing approach!!
Good luck starts today.

A.G. Metals

Ami Gur

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